January 1, 2016

Happy 2016! Now I can reveal the leethal VIP club!

I brainstormed this idea late last summer I think, got super excited, and then was bummed I couldn’t actually do anything about it because I wanted it to be a full calendar year thing, and now hey, it’s the start of the calendar year!  The time is finally here!!  Introducing my BIG 2016 THING:

club-graphic

So here’s the deal.  If you sign up to be a club member, you get…

  • 6 hat patterns spread throughout the year (as mini-mystery-knit-a-longs, in the ravelry group)
  • 20% off ALL my self-published patterns ever released
  • 50% off all brand new patterns self-published in 2016, for the first week
  • extra club member treats in your inbox

The whole shebang is $20, for the full year membership.  Or rather, the 2016 membership (no matter when you sign up, it ends at the end of the year).  Sign up through ravelry, or my website, but be logged into ravelry so that the discounts will work.  I’ll give all the fine-print details below (also given on the webpage, and included in the club pdf that you’ll get when you sign up).  But before I do that, there is already one club treat you’ll get immediately!

IMG_8022-1200pxedit

The first club treat is this vintage knitting coloring book calendar, with drawings of photos from vintage knitting magazines, mostly of the 60’s and 70’s.

IMG_8090-1200edit

I made the drawings by tracing the outlines of the photos on a lightbox, turning them into these coloring book style line drawings.  The knits are perfect for coloring!

IMG_8050-1200edit

Print out the 6 pages (2 months per page), and color them in, either all at once or as each month arrives.  I did these pages with colored pencils (top page) and markers (page below):

IMG_8014-1200pxedit

And there’s a bonus!  I had one extra drawing that didn’t really fit with the rest, as it had a more 40’s kind of vibe (the photo was from a 1951 knitting booklet), so I made it into a free-to-all 1-page calendar pdf, downloadable from my downloads page here.

IMG_8100-1200edit 2016freecalendar-tn copy

Other club treats throughout the year may include things similar to this (coloring or coloring-adjacent kinds of activities), and/or tutorial-type things like mini craft projects, recipes, mini-knitting-patterns… I have lots of vague ideas but the extras will basically be things that I get inspired to make in the moment.  If one day I suddenly have an idea for something fun I want to share, there’s an extra for you!  Spur of the moment inbox goodies!

me-2-colored

By contrast, the hat patterns are pretty well planned out already.  The 6 hat patterns, released at the beginning of every other month throughout the year (the first Tuesdays of February, April, June, August, October, December) will all have different constructions from each other, and they will use a variety of techniques.  Cables will be reoccurring, but not used in every pattern.  Yarn weights will vary; most likely, none of these patterns will be fully any-gauge, but some will have multiple gauge options, or be adjustable based on gauge, or have some other variations/options.  These will be more straightforward patterns than I often write though, meant to be fun quick projects without too much extra thinking required.

The first hat, to be released February 2nd, will use worsted weight yarn (my yarn is pictured below).  There is already a ravelry page up, since that’s required in order to be able to sell the club membership (which is technically sold as an “ebook”), but normally the hat pattern pages won’t go up until their release days.  I will give yarn requirement info to club members (and post it on the club page) a couple of weeks before release, so that everyone can get ready to cast on right away when the patterns are released.

DSC_5632-edit-crop

On each hat’s release day, the pdf will be released without photos, for a mini-mystery-knit-a-long, for the first week.  The whole pattern will be there, just no photos.  The knit-a-long will happen in the leethal knitters! ravelry group.  After one week, the pattern (and ravelry page) will be updated with photos.

To keep the mini-mystery-KAL’s mysterious, there are placeholder pictures on the club page you can use as your top project photos, and there will be new ones added with each hat release as well (please don’t put a photo of your hat at the top for that first week); there will be spoiler and spoiler-free KAL threads for each hat’s week of mystery.

The hats will only be available to club members throughout the year, not individually.  In 2017, the patterns will continue to be available as a collection/ebook, at the same price as the club, but without the membership discounts and extras.  1 year after the original release date of each pattern, it will be made available for individual sale.

me-3-colored

And now for some details about the discounts.  (There are a few more fine print details on the club page, so if you have a question, or if you run into an issue, it might be addressed there.)

You must be logged into ravelry at time of club membership purchase (and future pattern purchases) for the discounts to work.  If you don’t have a ravelry account, it’s free to get one, and you don’t have to use it for anything else, just be logged in and the discounts will happen automatically.

The 20% off all my patterns includes all self-published patterns, ebooks, and collections, purchased through my website or ravelry.  The discount will automatically be applied (no coupon code needed).  The only patterns this doesn’t include are by third party publishers and collaborations, so Meridian by Twist Collective, Unbroken by Holla Knits, Galax by Interweave, etc, and the In Triplicate patterns (because they are in a collaboration).

The 50% off new patterns is for the first week of release, and only applies to brand new patterns which were not previously available for pre-order.  After 1 week they will be 20% off like all other self-published patterns.  The discount will automatically be applied (no coupon code needed).

The half off doesn’t include patterns that could be pre-ordered before 2016 because it just wouldn’t be fair to everyone who already pre-ordered the patterns – this means the Triyang collection shawls, and the third pattern in the Full Body Trio.  Patterns which were previously released by a third party, and are newly self-published may or may not be eligible for the 50% discount, depending on specifics – it will be announced either way at time of re-release.  Basically, if it wasn’t available to purchase previously, and I’m under no pricing obligations to a third party, the discount will apply, but there might be outside reasons why it can’t, so if I’m able to discount a pattern to club members, I will.

Note to blog readers:  Things in my life have been changing a bit lately, and I’m not sure exactly how 2016 will go, which means I might not have a lot of design time beyond the 6 club hats.  I have plans/ideas for two collections (a smaller one and a bigger one) that I really want to release in 2016, but I can’t guarantee they are going to get done.  So, my point is, don’t expect the half off discount to have tons of opportunities to be used throughout the year… I’m hoping for around like 10 patterns besides the hats, but I might be overly hopeful about that.

The discounts will not work with gift pattern purchases.  This means 2 things.  1) If you are a club member, and you use ravelry’s “send as gift” button to gift a pattern to another knitter, your club discount will not be applied.  2) If you gift the club membership to another knitter, they will get the hat patterns and the treats, but the discounts will not work for them.  However, in that case, the discounts will work for you, and you are free to use them.

There will be no limited-time sales offered on my patterns throughout the year, with one possible exception of the holiday gift-a-long, but only new 2016 patterns will be offered in the GAL sale (if I do it), so only patterns which members had the chance to get at 50%.  I’m kind of burnt out on sales, so I’m opting to skip them this year (no birthday sale, etc) and do this club system instead.  Of course, the 50% discounts are limited-time, but tied into the release of a new pattern, which is already being promoted and talked about and stuff.  Anyway, we’ll see how it all goes.

me-4-colored

And a few other club details.

Hat knit-a-longs and other club chatter will all happen in the leethal knitters! ravelry group.

Use #leethalVIP with any club stuff posted to social media! (And if you want to pin it, there’s a custom-for-pinterest image on the webpage!)

Everything (new hat patterns, pattern updates, information about what yarn you’ll need, extra treats) will be sent to members through pattern updates, with notifications sent to email inboxes and ravelry message boxes (you can turn off the notifications from going to your email inbox from within any of the update notification emails, if you check ravelry often and don’t want them in both places).

I think that’s enough for this word-heavy post.  Post any questions you might have about the club in the comments here, or, better yet, in the ravelry group so everyone can read the answers there.  I’m really excited about this whole club situation; I am absolutely LOVING the first club hat design and can’t wait to share it with you!  I’ll blog the club patterns here each after the mystery week is over, and of course show them off on instagram and stuff.  Sign up now to maximize your membership and get your calendar right away; oh and, if you color your calendar pages and show them off, be sure to use #leethalVIP because I’d love to see your coloring!!  Happy new year! <3

Filed under: hats,knit-a-longs,knitting,leethal store,leethal VIP club,self-publishing — Lee Meredith @ 12:01 am
Proudly powered by wordpress 5.1.11 - Theme by neuro, customized by leethal